Sunset Orange Brompton
As the campaign manager, I led the creative direction and product positioning for Brompton’s summer seasonal color bike, Sunset Orange.
For Sunset Orange, I immediately knew I wanted the campaign to evoke the atmosphere of the West Coast and to recall fond memories of past summers for riders. This thinking led way to a broader conceptual idea around sunsets symbolizing the passage of time bonding different periods of life.
Images by Paul Mauer
Embrace your life’s moments of sunset
A central theme for the Sunset Orange campaign was letting good memories pass by and creating new ones while riding.
Cities around the world take in the beauty and calm of a sunset every evening. A universal passage of time where no two are exactly the same. Get outside and admire the sunsets in your city and beyond on the Sunset Orange Brompton.
From there, our campaign spoke to the freedom and adventure of riding a bike in the summer. In part of my leadership on this project, I worked with Spanish design studio Ulises Studio on the creation of three CGI assets, along with identifying content creators to bring to life the world we built for this launch.
The Summer Edit by Brompton
Along with the Sunset Orange launch, I led a merchandising project to connect the Sunset Orange bike with other bike colors that resonated with its theme. The fully functional shopping page also contained links to various parts and accessories that complement the bikes and their function.
Make every ride feel like a day off on a Brompton from the Summer Edit. Summer is better on a bike. Cruising into that sunshine state of mind is easier with a bike that folds and unfolds in under 20-seconds.
Find your summer ride with the Summer Edit. Curated colors and models for a range of journeys under the sun — from boardwalks to street fairs and the route in between.
Credits
Head of Marketing: Dawn Fichot
Photography: Paul Mauer
Marketing Coordinator: Jalissa Robinson